SEO Expert

Job Summary:

We are seeking a results-driven and analytical SEO Expert to manage all search engine optimization and marketing activities. The ideal candidate will be responsible for developing and implementing effective SEO strategies to increase website traffic, improve search engine rankings, and enhance overall online visibility.

Key Responsibilities:

• Perform ongoing keyword research, discovery, and optimization for new SEO opportunities.
• Develop and implement link-building strategies.
• Optimize website content, landing pages, and blog posts for SEO.
• Conduct on-page and off-page SEO analysis and provide actionable insights.
• Monitor and evaluate search results and website performance (Google Analytics, Google Search Console, etc.).
• Stay up to date with the latest trends and changes in SEO and major search engines.
• Perform competitive analysis and identify gaps in our content or areas of improvement.
• Collaborate with content, design, and development teams to ensure SEO best practices are followed.
• Create and maintain an SEO performance dashboard and report regularly on KPIs.

Requirements:

• Proven experience as an SEO Specialist, Digital Marketing Specialist, or similar role.
• In-depth knowledge of search engine algorithms and ranking strategies.
• Familiarity with tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, Screaming Frog, etc.
• Solid understanding of on-page, off-page, and technical SEO.
• Hands-on experience with website analytics and keyword tools.
• Basic knowledge of HTML, CSS, and content management systems (like WordPress).
• Strong analytical, communication, and organizational skills.
• Bachelor’s degree in Marketing, Computer Science, or related field (preferred).