Job Summary:

We are looking for a creative and strategic Social Media Expert to lead our social media efforts across all platforms. The ideal candidate will be responsible for developing and executing engaging content strategies, building a strong online community, increasing brand awareness, and driving meaningful engagement and conversions.

Key Responsibilities:

  • Develop, implement, and manage social media strategy aligned with business goals.
  • Create, curate, and schedule engaging content across platforms (Instagram, Facebook, Twitter, LinkedIn, YouTube, etc.).
  • Manage social media accounts and ensure brand consistency in tone, voice, and visuals.
  • Monitor SEO and user engagement, and suggest content optimization.
  • Run paid social media campaigns and optimize for performance (if applicable).
  • Analyze metrics and create performance reports to track success and areas for improvement.
  • Stay up to date with social media trends, platform updates, and best practices.
  • Engage with followers, respond to comments/messages, and foster community interaction.
  • Collaborate with marketing, design, and content teams to support campaign goals.

Requirements:

  • Proven work experience as a Social Media Manager or similar role.
  • Strong understanding of major social media platforms and analytics tools (Meta Business Suite, LinkedIn Analytics, Buffer, Hootsuite, etc.).
  • Excellent copywriting skills with attention to detail and creativity.
  • Ability to create or coordinate visual content (images, videos, reels, stories).
  • Experience with social media advertising and budgeting.
  • Strong communication, organizational, and time management skills.
  • Bachelor’s degree in Marketing, Communications, or related field (preferred).

Nice to Have:

  • Graphic design or video editing skills (Canva, Adobe Suite, CapCut, etc.).
  • Experience with influencer collaborations or user-generated content campaigns.
  • Knowledge of email marketing and content marketing.

Job Overviews

  • Location:

    Lucknow

  • Job Title:

    SMO Experts

  • Hours:

    60h / week

  • Salary:

    15k - 25k

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